Cybersport was now more than a kind of leisure-time activity in internet clubs. Today is a prestigious type of competition, really a sport where team players train long and hard, and participate in international tournaments with serious prize funds.
Esports community is a constantly growing thing with new demands. It influences all game developers and brands to search for an approach to users.
There are games that in the usual way keep ahead of eSports. So, for example, League of Legends attracts a great interest of esports fans. According to Newzoo, “League of Legends” ranked second with 174.1M total hours. Then follow “Valorant” (100.1M), “When The Night Comes” (96M), “Fortnite” (91.9M) and “Counter-Strike: Global Offensive” (75.7M). All these games are well known among the cybersport community and professional players.
But it’s important to see new horizons to increase audience awareness. Even good old-fashioned LoL and CS:GO should be associated with something new. Brands cooperate with advertising companies to promote new-made formats but ignore video quality and type of content.
BETER and ESportsBattle: 15,000+ events per month and own esports media
ESportsBattle is an esports platform powered by BETER and includes commercial efootball, ebasketball, eice hockey, CS:GO 24/7 tournaments, popular in more than 150 countries. Besides, there are non-commercial efootball league, ESportsBattle Academy and its own media. All esports followers, sportsbooks, esports fans, professional players and amateurs get an access to the next platform’s offers:
- high-quality online streaming of esports tournaments available on YouTube and Twitch (with the experts’ comments);
- more than 15,000 active events monthly;
- regular professional development of players.
The platform also provides unique media with detailed reviews: players’ rankings, game tactics and strategies. It helps to keep abreast of esports events and to look upon esports in a bold new way.